Overview
What is MailerLite?
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to…
MailerLite - Great Customer Service for All Users.
MailerLite helps me create emails with ease and track my E-commerce stats
Amazing, can't fault it!
Great for SaaS
Newsletter frenzy
I cannot possibly love MailerLite any more--it's just that wonderful!!
MailerLite was a great choice
MailerLite makes it easy to send newsletters and to create landing pages and forms. Well prices, well worth a look!
I 💛 MailerLite
Why we chose MailerLite...
Great EDMs and website creation/management for sporting clubs
First time users: Highly recommend
It seems easy in theory but the complications come in when dealing with DNS etc …
MailerLite is Great!
TrustRadius Insights
Highly recommend MailerLite!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (56)9.090%
- Email deliverability reporting (56)8.383%
- WYSIWYG email editor (54)7.171%
- Standard reports (57)6.666%
Reviewer Pros & Cons
Pricing
Forever free plan
$0
Growing
$10
Advanced
$21
Entry-level set up fee?
- $10 2500 subscribersOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $10 per month
Product Demos
MailerLite
Mailerlite's landing page builder demo
A Quick Demo for Integrating Your MailerLite Account With Clearout
MailerLite Review & Demo: Affordable Email Marketing Solution?
Mailerlite's website builder demo
MailerLite and Zapier email marketing integration demo
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.1WYSIWYG email editor(54) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.9Dynamic content(50) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(44) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.2Landing pages(51) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.3A/B testing(38) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.3Mobile optimization(47) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.3Email deliverability reporting(56) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9List management(56) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.3Triggered drip sequences(36) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 6Dashboards(1) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 6.6Standard reports(57) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6Custom reports(1) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 7.2Email Previews(49) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is MailerLite?
MailerLite Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Email Previews
Additional Features
- Supported: Drag & Drop editor with AI generator
- Supported: Third party integrations
MailerLite Screenshots
MailerLite Video
MailerLite Integrations
- Workplace from Meta
- WordPress
- Zapier
- Shopify
- WooCommerce
- Squarespace
- Thrive Technologies
- Landingi
- OptinMonster
- Privy
- Gleam
- Kickbox
- Bounceless
- ConvertPlug
- Stripe Payments
- MailerCheck
- Typeform
- Airtable
- Basecamp
- Carrd
- Gravity Forms
- Bonjoro
- PieSync
- from HubSpot
- Workplace by Facebook (Formerly Facebook at Work)
- Instafreebie
- Ninja Popups
- Upscribe
- BookFunnel
- Sumo
- MiloTree
- ConverPlayer
- SendOwl
- Bloom
- CreateForm
- WP Subscribe Pro
- MailOptin
- EasyStore
- MailMunch
- Zotabox
- CouponCarrier
- SyncSumo
- Facebook Audiences
- and many more
MailerLite Competitors
- Mailchimp
- Constant Contact
- GetResponse
- Brevo
- Converkit
- Active Campaign
MailerLite Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Supported Countries | Global |
Supported Languages | English |
Frequently Asked Questions
MailerLite Customer Size Distribution
Consumers | 20% |
---|---|
Small Businesses (1-50 employees) | 50% |
Mid-Size Companies (51-500 employees) | 20% |
Enterprises (more than 500 employees) | 10% |
Comparisons
Compare with
Reviews and Ratings
(132)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY music business needs. They highly appreciate the 24/7 user support provided by MailerLite, as it ensures that important deadlines are not missed and technical problems are promptly addressed. The automations and triggers offered by MailerLite have been highlighted as important features that help improve efficiency and better serve customers with specific needs. Additionally, users value how MailerLite can cater to multiple subcategories within the music industry, allowing them to manage each business individually within their larger organization. The platform is particularly valuable for providing information to customers, such as product launches and promotions.
Design Features: Users have praised Mailerlite's design features, with many stating that it allows them to create campaigns that are on brand and highly customizable. Numerous reviewers have mentioned the ability to design newsletters using various blocks and attach buttons to images as standout features.
Zapier Integration: The Zapier integration has been widely appreciated by users for its ease of use in gathering data from multiple sources. Several reviewers have mentioned how this integration simplifies their workflow and saves time by automating tasks.
Email Deliverability Tools: Many users have found features like DKIM and Domain Validation provided by Mailerlite helpful in improving email deliverability. These tools ensure that emails sent through the platform reach recipients' inboxes effectively.
Limited API accessibility: Some users have mentioned that Mailerlite has limited API accessibility, making it difficult for them to integrate the software with other tools or platforms.
Difficulties in setting up drip campaigns and triggers: Several users have found the process of setting up drip campaigns or triggers for certain emails to be time-consuming and complex. They feel that there could be improvements in terms of ease-of-use and user-friendliness.
Lack of integration with WPForms plugin: Users are disappointed by the lack of integration between Mailerlite and the popular WPForms plugin, which forces them to use a second email provider. They suggest adding this integration to streamline their workflow.
Users commonly recommend MailerLite for its ease of setup and integration with websites and landing pages. They appreciate the customer service and user-friendly interface provided by MailerLite. Users suggest trying MailerLite for 12 months to gain insights and improve marketing efforts. They find MailerLite to be a great value for money, particularly for beginners or businesses with a small number of subscribers. It is advised to check if your integrations are supported before signing up for MailerLite. Users express trust in the security and reliability offered by MailerLite. The tutorials provided by MailerLite are recommended for learning how to use the platform effectively. Users encourage others to switch to MailerLite for its ease of use, powerful features, and professional quality. They recommend MailerLite for combining and automating email lists. Users describe MailerLite as a phenomenal product with an affordable price tag and excellent support. Giving MailerLite a try is suggested by many users.
Attribute Ratings
Reviews
(1-25 of 46)MailerLite - Great Customer Service for All Users.
- Easy to use
- Great customer support
- Really can't think of anything right now.
MailerLite's customer service is as good for free users as it is for paid users. They are great to deal with.
- Email automation
- WooCommerce connection and product display
- Ecommerce statistics
- Customer Service & Product Improvement
- More design widgets / styling options in the builder
- Still some bugs in the email WYSIWYG builder
- Ecommerce integration is awesome, but maybe more control over styling of text and options
Amazing, can't fault it!
- Dashboard clarity
- Ease of viewing subscribers and activity
- An exact timeline as to when monthly subscriber number resets - it currently shows some info but an exact date (from when last subsribers were entered/email sent) would be good to view/manage
Great for SaaS
- Straight forward user interface
- Great pricing tiers with good starting offer
- Scheduled emails
- Audience management
In the case of [...] I collected sign-ups before the product was even realized. And the great thing is, once it was realized I was able to use the MailerLite API to continue feeding my already existing mailing-list with new emails. New registrations on my websites would automatically be sent to MailerLite.
- Creating beautiful, effective email campaigns
- Tracking stats and engagement
- Creating amazing landing pages super easily
- Customer service is TOPS and always available 'round the clock
- The only thing I'd like to see more of is Woocommerce integrations/automations, such as Abandon Cart sequences.
MailerLite was a great choice
- Create automations
- Create landing pages
- Campaigns analytics
- Sometimes the text gets messed up while I'm writing the body of an email. The font and size change all of a sudden.
MailerLite makes it easy to send newsletters and to create landing pages and forms. Well prices, well worth a look!
Why we chose MailerLite...
- It handles the GDPR efficiently.
- It's easy to use, fast and efficient.
- The price is a bit high, but still affordable.
- The support is extremely pleasant and capable.
- Price could be a bit lower (you knew this was about to pop-up, right ;))
- Easy and intuitive to build and send EDMs
- Simple, hassle-free website construction
- Responsive and helpful customer service
- The photo editing feature could be better, such as allowing switching between landscape and portrait orientations, and more sizing/cropping templates
Highly recommend MailerLite!
- Customer Service
- Ease of Use
- Affordability
- Easy to use their editing interface
- Easy to manage email lists (import, export, edit on the fly)
- Fast, live customer service via email
- Adding additional admins was buggy
- 2FA requires the use of a 3rd party app (instead of using your mobile number)
Our biggest problem in communications is that we serve multiple subcategories within the music industry, and each of these are managed as singular businesses within our larger org chart. MailerLite is invaluable in that regard; we can serve each of these singular businesses within our org and their customers and also our fans at large.
- Customer Service!!
- Easy drag and drop editor (really clean design)
- Help us send messaging while maintaining good email standards
- Automations and Triggers
- Form HTML output could be cleaner and shorter
- Form design could be more editable
- Landing pages could deploy through proxy to appear as our domain
Also if mobile is super important for you, then you'll be able to hide sections on mobile but you can't change how they are stacked on mobile.
MailerLite support team came to my rescue!
- Creates landing pages
- Sends automated emails
- Sends email campaigns to my email list
- I have definitely had difficulties, both in the past and currently, with the Stripe integration withing MailerLite - getting it to work properly.
- Easy to build emails
- Provides a platform to sell digital downloads like ebooks - that then sends a link to the purchaser to download their preferred format.
- It would be awesome if Mailer Lite or Stripe could store the ebook files on site instead of then needing to be stored elsewhere, like an author's website/story0rigin/Bookfunnel.
"We do not refund any unused or partially used plans (monthly or yearly) when you did not use or partially used the Services, and/or forgot to cancel your plan, and/or if you canceled immediately after your credit card was charged for the new billing period. A refund will not be applied if you purchased a wrong monthly/yearly plan (even by mistake), and/or decided to cancel your subscription after the purchase because of functionality."
- Easy to set up
- Listening to customers
- Integration
- Reporting
- Landing pages
- Email marketing
- Customer service
- More granular logic for automations
- Automations that don't kick-out a subscriber because the send date has past
MailerLite is the BEST email option out there!
- User-friendly interface
- Chat support
- Design features
- There are some glitches sometimes - for example when you download the PDF the colors aren't the same.
- My team has had issues with needing to know who imported subscribers or sent a campaign and not being able to access that information.
If you are starting and want a really great service from an autoresponder service provider, this is it!
- Easy to use and setup email campaigns
- Integrates easily with other platforms
- Easy to understand the reports
- Sends you alerts to let you know when something in the setup needs attention
- Perhaps more explanatory videos. For visual people like me, those work really well. That way we wouldn't need to bother the support team so often 😉
Best customer experience I had in a long time
- Customer Service
- Features
- Documentation
- Some parts of the documentation are outdated or not clear
MailerLite User Experience is Top Notch
When our list exceeded the first 1000 subscribers, I was concerned that new subscribers would be turned away, but Mailerlite made it easy for us by automatically boosting our tier - completely seamless to our subscribers and keeping those floodgates open.
Their integrations are very easy to implement as well, so we can capture subscribers from our website or book promotion sites very easily. They provide a 'preview link' that we can easily send to book promoters to show that we did indeed send the group promotions out.
Highly recommend! SOOOO much better than our previous Mailchimp experience.
- Integrations
- Automations
- Automatic tier increases
- Not sure yet what could be improved...it's all working.
Way to Go, MailerLite!
- training videos
- quick and considerate customer service
- easy to follow lessons
- vocabulary - sometimes it's not that I don't understand the concept, I'm just not familiar with the term you are using.
Poor website builder capability & technical support
- Email Marketing
- Website Builder
- Landing Page
- Popups
Their Api Does Not Work and Tech Support Is Unwilling to Help, Plus They Ignore My Request for a Refund
- Nothing
- Customer service
- API documentation
- Integrity
- Block Editing
- Customer Service
- Online Editor
- Customer Service x2
Mailerlite delivers world-class value before you even pay. Worth the value and the premium upgrade!
Rating: overall A+
- Automation is unlimited even if you're in the free tier.
- You can have as much as 1,000 subscribers before upgrading with at least 12,000 generous free emails which rolls over monthly.
- There's always their quick email support. To think I don't pay a single cent using their service yet, they have given so much value back to me already.
- Detailed overview of reports with easy downloads of comparative analysis
- Subscriber preferences (unsubscribe is per group only, people can't customize how often they want to receive emails etc.)
Not sure if they'll be suited for high transaction emails (e-commerce).